Click thumbnails for live previews or use the links below to visit the sites.

BaseCamp is a ‘second generation’ boot camp; a residential weight-loss and fitness course for women that provides a week-long programme designed to reduce body fat measurements and improve muscle tone. More importantly it provides the tools and motivation to sustain the weight loss and return home to a healthier lifestyle.

Loman Street Studio are working with BaseCamp to build a scalable brand online, and off, that is synonymous with quality, value for money and excellent results. Website functionality includes permission marketing and planned-for e-commerce.

Haselden Associates are experts in all aspects of creative art direction, picture editing & research.

Established in 2007, by award-winning picture editor Melanie Haselden, they specialise in creating or tracking down accurate, relevant, hard-to-find images from multiple sources, all over the world. Their tailored service, includes all negotiation, rights-management and copyright clearance for specific use in creative, publishing and business projects.

Loman Street Studio were asked to evaluate the brand image positioning in the Publishing marketplace and help develop the brand identity as it expands its creative research into new channels to market.

Lumen, a strategic partner with Loman Street Studio, are a leading independent brand and FMCG design consultancy based in Milan and London.

The site consists of a Flash based portfolio displaying case studies, with an HTML front-end both of which are served by a customised Content Management System.

James Le Fanu is a doctor, writer, and journalist, with a regular column in the Daily Telegraph. He has made original contributions to current controversies over the value of experiments in human embryos, environmentalism, dietary causes of disease and the misdiagnosis of Non Accidental Injury in children. His new book "Why Us?" is out now.

James wanted a site where he could blog as well as publish an extensive collection of articles and papers. For simplicity and ease of maintenance, WordPress was the platform of choice.

Competitive Identity, innovation and design.
Contact Stephen Kirk +44 (0)20 7202 2208